Hey, so here are some advertising media that had been chosen to create and increase the awareness among consumers in Malaysia about healthy eating habit campaign as they play a huge role to deliver lots of information, such as above the line (ATL), through the line (TTL) and last but not least, below the line (BTL). Have a look!
This is 3 series billboard ads,
this series asked the audiences on how they consume everyday meals whether it is a healthy one or unhealthy one?
This is 3 series bus shelter ads,
to achieve one of the objective for this campaign which is to guide the audiences
on how they can practice a healthy eating habit in daily life through 3 main meals.
This is 3 series digital billboard ads,
was designed to achieve the objective of this campaign which is
to deliver the benefits when practicing a healthy eating lifestyle in daily life.
These two is Facebook ads,
where both tackle the audiences' attentions through the copywriting
because they said simple but nice is better.
This is 3 series Instagram posts,
where all of them shows the encouragement to eat healthy meal for the whole day,
even you can still enjoy your favourite snacks but the lessen the better.
These two are web banners,
where both of them use the name of this campaign but was presented in a consoling way to reach the audiences.
This is 3 series press ads/ newspaper ads,
where they achieved the objective of this campaign to deliver the right information about
healthy eating lifestyle, this 3 series shows the comparison for each cooking method.
This is 3 series magazine ads/ print ads,
where it delivered the benefits and importance of having healthy meal as everyday meal in daily life.
This is pamphlet trifold,
this pamphlet was designed to expose a healthier way of having everyday meal through a better cooking method
let along deliver the benefits of consuming the meals.
This is two-sided flyers,
it was designed deliciously with some sandwiches recipes and its benefits
let along deliver the messages of the importance of having a healthy eating lifestyle.
This is 5 series bunting,
this series was designed in a simple but nice as the messages had been delivered clearly
on how healthy food brings lots of good impacts to one's life.
This is livery item,
where it can be used to deliver healthy meals directly to your doorstep! Yes, we got you buddy!
This is coupon and voucher,
throughout the whole campaign, you can save up some pennies but still can enjoy delicious healthy meals.
when you order our meal, use the benefits!
This is the TVC,
it just a very simple and straightforward TVC as it suits the concept of this campaign.
it shows the comparison between a healthy meal and unhealthy one.
YOU REACH THE END ALREADY, BUT STILL THANK YOU FOR YOUR TIME! :)
